Working under water is always fascinating and challenging at the same time. This is especially true when you make a fashion film underwater. Swiss based ECLUMES STUDIOS [-> Portrait of ECLUMES STODIOS] rose to the challenge and came up with a wonderful film – „AMPHITRITE – UNDERWATER GODDESS„.
Director Damien Krisl had the creative vision to visualize a deity. Beauty, weightlessness, mystery and art were key aspects of the concept. The objective was to mix the elements of fire and water. It was intended to create strong contrasts. On one side the deity had to have the beauty, femininity and delicacy of a seahorse and on the other side the strength and evilness of a dragon.
The Greek goddess Amphitrite was a perfect fit and stands synonymous with the protagonist of the clip. In ancient Greek mythology, Amphitrite was a sea-goddess and wife of Poseidon. Under the influence of the Olympian pantheon, she became merely the consort of Poseidon, and was further diminished by poets to a symbolic representation of the sea.