[-> view interview on ISSUU]

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How would you describe the philosophy of your label Daniel Kroh?

Every week in Germany, worker’s clothing is destroyed by the container load. After a hard working life and a maximum of 30 washes, work suits, painting smocks, and overalls are all just thrown away. The garments usually end up being burned or shredded, or used for things like cleaning rags.

This is my raw material, it has already been working hard, so I want to preserve that, those details, that energy that is so perceptible. It’s special. It’s practical. It’s hard working re-tailored. And I work with my clients personally, creating custom garments to fit their personality and everyday life. For me it’s fascinating how the old stories within the work material get overlaid by my customers’ new stories.

Tell us a little bit more about your way to establish your label.

At ReCLOTHINGS two threads are constantly combined, craft and design. I started out as an apprentice in a men’s tailor at Thalia Theatre in Hamburg, where – naturally – solid craftsmanship comes together with artistic expression. After that I studied Fashion Design at the HTW Berlin, where I created on my own initiative uniforms for the university cooks. As a result a textile renting company employed me as a designer. This is when I noticed all this discarded material, which was the initial spark for ReCLOTHINGS. So, in 2006 the label was founded.

What does „ReCLOTHINGS“ exactly mean?

ReCLOTHINGS are individual design pieces from worn out work-wear, transformed into contemporary fashion and furnishing. Worn areas or paint stains on the raw material are deliberately integrated as design elements to lend each piece a personalised note. Glaziers rest windowpanes on their upper legs, which creates fine slits. Painters create a work of art on their overalls. Embers land on a welder’s clothing. These moments – these traces of life – are things that I want to preserve. My design is distinguished by expressive lines, robust sturdy textiles and one of a kind interpretations of cut outs–my finest fillets of wear and tear.

Part of your concept is work also as a furniture designer. Why? How do you combine both, fashion and furniture?

These textiles have a lot of potential. One of their best qualities is their extreme resilience. And I wanted to explore that. So, in collaboration with the Vienna-based design studio, Walking Chair, I’ve been developing the “Hard Working Furniture” line. Finding new forms and seams for furniture is a great challenge. It’s all about the shape, in both fashion and furniture.

[-> view the interview at SUPERIOR ONLINE October 2012]