Quietly you can hear familiar German voices from the front row during Paris Fashion Week. The German label ALLUDE is going to present the new Spring/Summer 2013 line „Unlimited Spaces“. To electronic beats of the Chemical Brothers the show begins to entrain.
Blue in different shades and forms run along the catwalk. It seemed that water, like blue of the ocean, represents this season the inspiration of Andrea Karg, Artistic Director and owner of the fashion brand. But it isn’t just the water association. In fact, blue carries a deep mystical character and emblematizes the unlimited space of the universe. Unlimited as the female being and her soul. A hymn to the woman who symbolizes the infinity of life.
The energy-rounded concept involving the intense power of all elements: light effects in addition to white colors for the air element, grounded like khaki representative for the element earth and finally red as a symbol for fire. Clear and pure lines indicate the colors space for the unfolding. Soft cashmere meets sharp lines: shirts, dressed, skirts, cardigans, twin sets, sweaters, tunics and hot pants – 100% cashmere.
In contrast to the natural-element-colors and clean lines, sunglasses of the Berlin-based label Mykita added a futuristic aura. Luxurious cashmere goes along with electronic beats – all framed in space-blue. The collection of Andrea Karg combines all cosmic energies and releases them through her creations on the runway.
[Text and Photos by Steffi Baumgaertner]