He did it again! Serbian born Ivan Mandzukic, the creative head behind the Berlin based fashion label IVANMAN opened the Mercedes-Benz-Fashion Week Berlin first and presented his new designs for the upcoming style season.
Inspired by the German artist Joseph Beuys and by typical work wear, his Spring/Summer 2018 collection brings the traditional worker’s look into fashion and new social circles.
A clear connection between the artist’s signature vest and traditional blue overalls can be seen in box-shaped jackets and coats with oversized flap pockets and pleated pants, according to the traditional workman-style with dungarees. But it seems like Ivan invented a new definition of dungarees. Similar to tops, those are standing out only as upper parts, decorated with practical pockets, loops and ribbons, which can be seen as a recurring colorful detail in the collection.
Otherwise the whole collection is dominated by two colors: black and indigo blue, a quite interesting contrast to his last collection, which was full of soft pink and turquoise. But the intensive blue tones convey the feeling of fresh and happy summer days and modern male esprit.
The collections interaction between art and work, retaining a balance between new ideas and the typical IVANMAN style is elaborated very well and it seems like performance artist Beuys is back. Let’s work it out!