Italian fashion brand Iceberg presented their women's and men's Spring/Summer 2019 line for the first time during London Fashion Week Men's. Iceberg debuted the market in 1974, being one of the first fashion house's to make sportswear fit for everyday life by combining it with knitwear.
This season Creative Director James Long created a remix of iconic technical knits in modern casual silhouettes. With the Iceberg logo in big display, it is merged within cartoon prints of Peanuts, Pink Panther and Joe Cool. The color palette is also cartoon-like with black, red and white domineering amongst bright bold neon colors, such as pink, blue and green. We see sporty references throughout with classic football shirts affiliating with the cities of Milan, London and New York. Glitched graphics, tone on tone logos, printed denim looks, Warhol flowers, satins and 3D knit – Iceberg is trying to bridge some of their traditional, heritage designs and ideas with new influences.
The show was followed by a street parade with the models walking straight from the catwalk onto The Strand, past Somerset House (the former Fashion Week venue) and ending at Piccadilly Circus.