Superior Fashion is an innovative marketplace for designer fashion. Through the use of modern technology, we offer a shopping experience with a focus on customer satisfaction and sustainability.
At Superior Fashion you will find high-quality clothing, shoes, bags and accessories for women and men with high demands on design and product quality - designed in Germany.
Since Superior was founded in 2011, we have met great independent designers, many of them from Germany, as part of countless photo shoots and contributions to our Superior Magazine. However, we had the impression that a common place - a marketplace - where you can buy their wonderful products is missing. This is how the foundation stone was laid for Superior Fashion.
However, the tension between the designers with their sustainable production methods on the one hand and the completely unsustainable return rates of online retailers has always disturbed us. In order to reduce this in our online marketplace, and thus to make our customers more satisfied and to relieve the burden on the environment, we looked for modern technology. We found it at the start-up Virtual Retail located in Siegen, Germany.
Virtual Retail offers a technology with which the body measurements of customers can be recorded on the go and size recommendations can be given based on the specific body shape. The technology working in the background is complex, but the seamless integration into the Superior Fashion marketplace makes it very easy to use. You can read more about the application of the technology and data security here.
We hope you enjoy shopping great designer fashion at Superior Fashion!