Since January 2014, BRACHMANN has been exhibiting their new designs on the on-schedule list of Berlin’s fashion week. Heavily inspired by architecture – and more precisely the Bauhaus movement – BRACHMANN looks at shapes and constructions in order to rethink the male silhouette and create a post-classical men’s wardrobe. With twists and details constantly seeking to go beyond what we know of menswear, BRACHMANN’s presentations have become go-to events.
Again inspired by a maritime theme, the colour palette ranged from navy blue to a paler one, with touches of grey and white. Very pure, these shades evoked the waves of the ocean, as white and light blue were often applied to shirts, jumpers and a coat, and paired with darker colours in the bottoms to recreate the effect of foam at sea. To follow-up with the inspiration, classic pieces such as shirts and suits were mixed with duffle coats and raincoats as well as incorporations of hoodies, which fitted well with the autumn/winter season. As the inspiration was exploring the search and hope for an ice-free North-Pole-Sea, the hairstyles were topped off with fake snow.
For this presentation, the label collaborated with Giovanni De Benedetto, from Candida Kandinskji to perform a live DJ set. But the main attraction was probably the fact that German influencers were standing aside from the traditional male models, and hence further embodying BRACHMANN’s signature to go beyond the norms. And thus, the famous Sami Slimani was seen a double-breasted dark grey blazer with marching trousers, exploring the realm of modeling.
This season again, Jennifer Brachmann managed to go beyond classical menswear and bring in her own touch. Not only the design, but the production itself proved to revolutionize one’s experience of Berlin Fashion Week, as the usually-guests of honour turned models for a day and exhibited the garments to their followers. In the end, this presentation especially demonstrated how BRACHMANN designs do not only look good on models and that they were in fact accessible to all creative men.